---
title: FAQ Transcendence
description: What should you do when you're ready to grow you're business?
---

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# Transcendence

## When you start to transform your business and have an epiphany (that "ah-ha!" moment), what do you do?

Maintain focus on that transformation, as it is key to achieving transcendence!   

Transcendence is a state of being.  When we think about people who meditate, we imagine this concept of "floating".  Now people don't actually float, they just feel like they are floating.  It is a heightened state of being.

When entrepreneurs transform their businesses and continue to focus their attention on said transformation, many transcend their competitors.  They reach a state and a culture in their businesses where employees are truly engaged and highly productive, their customers are revered and catered to, and lastly, their shareholders are rewarded with a stable business that achieves above average returns.

These businesses are strategic in nature.  They efficiently understand their market, who their best customers are, and deliver customized solutions and services to that identified best customer.  In turn, they effectively construct a moat around their businesses, protecting their business from competitors, who end up chasing your business, not developing their own strategy.

This transcendence profoundly affects not just the business, but you, the entrepreneur behind the company.  Your expectations start to change.  Your confidence increases.  You see the world differently--you see a world of possibilities.  As a result, you think and make decisions more clearly in both your personal and business life.

### Frequently Asked Questions

| [What types of people tend to participate in The Advisory Board Program®?](https://www.theadvisoryboardprogram.com/faq-affinity) | [When you achieve success, how do you protect it?](https://www.theadvisoryboardprogram.com/faq-achievement) | [Why do you limit the number of participants in The Advisory Board Program®?](https://www.theadvisoryboardprogram.com/faq-exclusivity) |
| --- | --- | --- |
| [Why do entrepreneurs put such faith in the business coaches at The Advisory Board Program®?](https://www.theadvisoryboardprogram.com/faq-trust) | [When do we need to make changes in our businesses?](https://www.theadvisoryboardprogram.com/faq-transformation) | [When you start to transform your business and then have an epiphany (that "ah-ha!" moment) what do you do?](https://www.theadvisoryboardprogram.com/faq-transcendence) |

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