Affinity |
While participants in our program are a unique set of individuals, these participants see themselves as like-minded people. They think alike. They are experiencing the same thing. When a participant meets another participant they immediately know what the other is feeling. They immediately know that they are enlightened business people. |
Achievement |
We want our clients to feel they have done something to deserve membership. That they are recognized for the success they are achieving. They are able to look at value created, not just the cost. |
Exclusivity |
Not everyone can belong to this "club" because not everyone has made the commitment. Once you have made the commitment you are different. A sense of confidence begins to build within yourself knowing that you are different - better, even - than others. You are in a group of peers that is very exclusive. |
Trust |
We want participants to trust us because they know that we do what we say we will do and we have a strong track record of creating value for our clients. The strong sense of trust is engendered by the sense of affinity,achievement and exclusivity. |
Transformation |
We want our clients to experience a personal transformation and feel they are better people as a result of their participation in The Advisory Board Program®. We want them to have an enhanced feeling of confidence. When individuals are confident, they feel they can accomplish anything they set their mind to do and they carry themselves in a particular way. They are very much different people. They are individuals who have transformed themselves. |
Transcendence |
Belonging to this community has wider implications than just the community itself. We want participants to feel like they are part of a group of entrepreneurs who are not only successful but who other entrepreneurs look up to and want to emulate. |
